The Demo Site

I’ve lost count of the number of times people say to me that SEO is going to die out in 5 years time and that people won’t need SEO services in the future. Of course all good SEO’s know that this notion is rubbish, here’s why.

There are only 10 spots on page one


Unless Google makes some big changes there are only 10 spots available on the first page. That means that if you rank highly one year it is quite possible you will be overtaken the next year, especially in industries with 100+ large companies all competing for the first page.

Designers won’t ever fully understand SEO

Some people say that as designers understand the importance of SEO and title tags they will start building SEO friendly sites from scratch. Rubbish. SEO friendly web design is going backwards not forwards. Look back at sites from 5 or 10 years ago and you will see sites that were optimised far better than they are now. The rise of the CMS and the fact anybody can create a website means there are a huge number of sites with extremely poor structure.

SEO = Online PR

The role of an SEO agency is becoming increasingly overlapped with a PR agency. In years to come the first thing an SEO will do with a new client is start making contacts with the major newspapers and trying to get links from them.