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few basic tips to optimize your website for search engines
* First and foremost, search engines will "like" your website if it has good content. If your webpage looks like spam, modern search engines are smart enough to treat it like spam.
* Do not generate replicated content (within your site or replicated upon multiple sites). All good search engines are smart enough to recognize this (see previous tip).
* Get quality websites to link to you. Search engines will see this, and take notice. Do not use link exchanges, sign guestbooks with links, etc. While it doesn't penalize you (since you can't control what other websites have), it does not help you at all.
* Whatever keywords you are targeting, use them on your pages.
* For the keywords you are targeting, use them within the <TITLE> tags. Search engines look at this a lot, so this is pretty key.
* Use anchor text on links that point to your page with keywords you are targeting (both internal and external sites).
* Along the same lines as the last tip, if you have images that click to pages, use the ALT parameter within the <IMG> tag, and include whatever keywords you are targeting.
* Generally, use common sense and stay away from trying to trick search engines (cloaking tricks for example). It can get your site penalized or even banned from the search engines.
* If you don't want to do search engine optimization on your end, there are some great SEO services out there, just search Google for seo.
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20 Tips & Tricks for Writing SEO‐Friendly Press Releases
Once you have your SEO priorities in order, consider the following tactics to make your press release as search engine friendly as possible.
1. Determine the best keywords for your announcement. Depending on the news you are
issuing, they may vary from previously identified terms.
2. Online keyword tools are excellent resources for determining the correct terms. If your organization does not subscribe to a paid keyword service, consider these free alternatives:
a. www.adwords.google.com/select/KeywordToolExternal
b. www.keyworddiscovery.com/search.html
c. www.blogpulse.com/trend (to determine words most often used on blogs)
3. Once keywords are determined, you may need to associate more colloquial words with
them, as company/marketing jargon isn't typically used in search.
4. Use the most popular keyword phrase in the headline, which carries the most weight with search engines, as well as in the body of the release and in hyperlinks.
5. Pick one to three relevant keywords and repeat them at least three times in the release.
6. Don’t OVER‐HYPERLINK words. Optimizing releases for words that are not used often in the press release can cause irrelevant results and be considered spam by some search engines.
7. Include anchor text hyperlinks in the press release that are your keywords or similar to them. Make sure you link these words back to the appropriate page on your website. For example, if you are linking a product name, link back to the product page on your site.
8. Make sure the page you are linking back to is optimized for your chosen keywords. If the anchor text is “accounting software,” be sure that it is linked to a page containing “accounting software” in the title tag and within the text on the page.
9. Place your anchor text links in the first two paragraphs. Search Engines will pick up these words more efficiently if they are placed before the “fold” of the screen.
10. Keep press releases short and concise. Most experts agree that the “sweet spot” for an SEOfriendly press release is between 300 – 500 words.
11. Ensure there is a balanced keyword to press release word length ratio. Avoid too many keywords and hyperlinks in shorter releases, and vice versa in longer releases.
12. Include rich media content such as images and videos that will augment search engine pick up in places such as Google Images or Google Video. Be sure all media‐rich content is appropriately tagged with keywords.
13. Include a link (not a hyperlink) to your website. Make sure to include the http:// of the URL.
14. If the release has a subhead, make sure it includes a keyword phrase. Search engines give more weight to bolded text (i.e. headline, subhead).
15. Optimize your boilerplate – always include links and keywords.
16. Resist the tendency to shorten terms. For example, if you are writing about your company’s branded data management software product, you’ll be inclined to make the second mention “the solution” or “the software.” However, people looking in search engines will type in “data management software.” Repeating “data management software” as a keyword phrase will help your release be found, while “the solution” will not. (But, try to keep the writing as “natural” as possible.)
17. If your company or product falls into a particular industry that is often referred to by an acronym, include both the full term and abbreviation throughout the release. For example, “Customer Relationship Management” should be referenced by its “full name,” and, “CRM.”
18. Post all releases on their own permalinked page on your website in addition to sending it out over wire services.
19. Be consistent with keyword use both in press releases and on your website. The website should have a keyword density of between 2‐8%. This tool, www.keyworddensity.com, allows you to enter your URL and chosen keyword for a complete keyword density analysis.
20. Buy Adwords for those keywords that are very difficult to get in the first page of results (i.e. those that are more generic and colloquial, or common industry terms). Putting this extra cash to drive traffic to a press release could be vital to helping the impressions of the release, increasing visibility and the possibility of greater pickup.
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Important SEO HTML tags
In computing, an HTML element indicates structure in an HTML document and a way of hierarchically arranging content. More specifically, an HTML element is an SGML element that meets the requirements of one or more of the HTML Document Type Definitions (DTDs). These elements have properties: both attributes and content, as specified (both allowable and required) according to the appropriate HTML DTD (for example, the HTML 4.01 strict DTD). Elements may represent headings, paragraphs, hypertext links, lists, embedded media, and a variety of other structures.
For SEO
Title Tag
<head>
<title>Keyword</title>
</head>
H1,H2,H3
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>
Bold, Strong (Same Worth)
<b>Keyword</b>
<strong>Keyword</strong>
Image (XHTML)
<img src=”keyword.jpg” alt=”keyword” />
Hyperlink
<a href=”http://www.robinbenedict.com/” title=”keyword”>Keyword
in Anchor Text</a>
Hyperlink (No Followed)
<a href=”http://www.robinbenedict.com/” title=”keyword”
rel=”nofollow”>Keyword in Anchor Text</a>
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3 Reasons SEO won’t die anytime soon
I’ve lost count of the number of times people say to me that SEO is going to die out in 5 years time and that people won’t need SEO services in the future. Of course all good SEO’s know that this notion is rubbish, here’s why.
There are only 10 spots on page one
Unless Google makes some big changes there are only 10 spots available on the first page. That means that if you rank highly one year it is quite possible you will be overtaken the next year, especially in industries with 100+ large companies all competing for the first page.
Designers won’t ever fully understand SEO
Some people say that as designers understand the importance of SEO and title tags they will start building SEO friendly sites from scratch. Rubbish. SEO friendly web design is going backwards not forwards. Look back at sites from 5 or 10 years ago and you will see sites that were optimised far better than they are now. The rise of the CMS and the fact anybody can create a website means there are a huge number of sites with extremely poor structure.
SEO = Online PR
The role of an SEO agency is becoming increasingly overlapped with a PR agency. In years to come the first thing an SEO will do with a new client is start making contacts with the major newspapers and trying to get links from them.
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Organic SEO vs. PPC Advertising
When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service.
"Organic" or "Natural" search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your "link popularity" by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms.
In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.
"Natural" Search Engine Optimization
Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of $50,000-100,000 a year!
Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons:
1. More searchers click the natural search engine results versus the pay per click ads, so you'll get much more traffic for less.
2. One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your "Link Popularity" by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic.
With that said, the biggest weakness of natural search engine optimization is the time required to generate links and "tweak" your web pages and keywords to get those prized high rankings you so desire. It can literally take 3 months or more to finally enjoy the benefits of your search engine optimization campaign.
Pay Per Click Search Engine Advertising
The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "ramp up."
Depending on your traffic goals, you can budget $100 or $100,000. PPCSEs also give you the added benefits of being able to quickly test your web site and track your conversion rates (leads, opt-ins, and sales) and turning keywords (visitors) on and off easily.
So, as a short term strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimization strategies you can lower your costs, but over the long term natural search engine optimization will give you a higher return on your marketing dollar.
In Conclusion
The golden rule in marketing is that you should constantly strive for maximum results and ROI for your budget. In other words, if your marketing is making you a profit - even if it's a thin profit - it's worth it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins.
The reason for conducting a natural search engine optimization campaign is to significantly increase your margins over the long term.
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Blast The secret of google site indexed in 24 hour
Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.
Blast The secret of google site indexed in 24 hour
1) Go to digg.com
2) sign up there
3) and click submit new
4) and submit your site by artical
and see magic after 24 hour
your site in index
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