The Demo Site

With the social safety net, test function, so that companies with an overview of 150 million members to find out their thoughts about the product or market, understand their lives, or try a new approach with them. In fact, he only want them to. And given the many number of Facebook profile information, target them in this study based on the location, gender, age, and almost all of them.

This company is to show the benefits of the new polling feature (called Egnagement ads) on sunday to some of the most influential business leaders in the World Economic Forum in Davos. He called for a number of questions on Facebook and members can answer back on the forum almost in real time. Engagement ads also are currently being tested in two companies: Career Builder, Global Graduate Recruitment Company, and AT & T.

If Randi Zuckerberg, Facebook, director of global market, to the Telegraph:

I have hundreds of people said: "This is very unusual for our company." It takes long to complete, and companies often do not have the luxury of time. I think they want to respond immediately.

We have in this blog about why Facebook does not like your online research. Facebook and other social networks, is not suitable for the depth of qualitative information to you through the online survey. We at this time:

Only in the research that you really believe the best of the discussion and debate [...] You have the right to reply, and the ability, in the same discussion with the members [.. .] You can build and analyze the profile data can be obtained from the members and contributions from big insurance and comments [and] a number of members who interact directly with the brand and support you

Perhaps some of the ad is a strong commitment to primary research online. With companies to buy and questions on a number of respondents with the selection criteria. Once again, there are some concerns about Facebook. Producers a lot of time screening panel participants. They hold the same data for all participants and is capable of respondents with fair and comprehensive. The problem with Facebook is that not only data in the same way. As a member, I can determine the information I have given them. I do not tell my age, location, or even my gender. So if someone want to survey, men aged 25-34 in London, England, Facebook may not be for me, although I meet all the criteria. Respondents were therefore prepared in the direction for the profile data, and not a fair sample.

Of course, Facebook has a significant advantage. Size. With 150 million members around the world, no matter whether a part (even most) havent 'filled with information and profile are excluded from the sample. There will be more than enough available for the respondent answers that they need. And to them quickly.

So, if Facebook is the use of involvement as the advertising market is not an on-line tuning of research. It is also not fully compete with the online service provider panel. But there is something new in the market - a large, fast response, and (possibly) a relatively inexpensive way of testing and advice given ideas of what a person. For a more in-depth information, but the company may have to rely on other sources